La Maestra Foundation launches the floral microenterprise “La Maestra Blossoms” in February 2016 with a new website, floral arrangement and décor services for corporate events, and pop-up flower stands for holidays. The goal of La Maestra Blossoms is to cultivate economic empowerment and overall wellbeing among under-served women in San Diego County, most of who are recruited through La Maestra Foundation’s Microcredit Program for Women. This goal is achieved through creation of employment opportunities for women who face multiple barriers to finding employment; floral design skills and retail job skills training in a healing and supportive environment; and case-managed integration of the program with financial literacy, health, legal and social services.
